Apartheid IsraelConsider the two successful businesses Elon Musk built in the Tesla electric cars and the SpaceX rockets. Both are engineering marvels that rely on the precision of sciences. Come to think of it, Elon Musk built these companies because of the genius of his scientific mind and business craftiness. In buying Twitter, Musk is now an owner of the first large enterprise he did not build. The vast differences between the three companies demonstrate that Musk is moving from engineering absolutism to speech ambiguity. Will he succeed in harnessing the power of Twitter when Musk has zero experience in the sciences of ambiguity?
He knows how to code a machine, but how would he code a speech? One that throws people into several camps of agreements and disagreements and which may lead to hate and violence? Musk tried to skirt this issue by announcing that “Twitter will be forming a content moderation council with widely diverse viewpoints”. Although that council, as Oliver Darcy of CNN reminds us, already exists.
While he enjoys a boat ride of self-adulation and divine worship on the part of his admirers.
THE FATE OF ADVERTISERS
Ambiguity, or control of the Twitter beast, may decide the fate of the company as a platform to attract advertisers. And if money talks in Musk’s world, he will have no choice but to fall back to exactly the same tactics the now fired management of Twitter relied upon to conduct its business.
Don’t let Musk fool you. He is going to end up running Twitter in exactly the same manner it was run before his acquisition, which leads us to the next question: Why did he buy the company in the first place?
Unless, he intends to divide and split this country apart. Just as another migrant, Rupert Murdoch, embarked upon doing with his Fox organization. This is something we cannot discount.
Was his acquisition about ego to feed his over-achiever narcissistic personality? Or was it really because he saw an opportunity to make money that others did not see? If we have to make a guess here, it’s probably a combination of both. There is nothing like few hundreds million followers to satisfy a narcissist, or few more billions in profits to stoke that ego. To Musk, it’s like dying and going to Twitter heaven. After all, $44 Billions represent about 20% of his wealth. A tidy but a small sum for his ego.
Having said that, will Musk have new ideas to drive Twitter advertisers’ revenues? We are certain he does. After all, he is the ultimate capitalist and he will not rest until he exhausts all possibilities to increase Twitter’s earnings.
While he enjoys a boat ride of self-adulation and divine worship on the part of his admirers.
From Engineering Absolutism to Speech Ambiguity
